Press Release May 30, 2016
Mondelez International Launches ‘Fearless’ Media Monetization Model to Fuel Growth
Today, Mondelēz International launched a new media monetization model that will allow the company to improve the return on investment of its global media spending. Through this "fearless marketing" model, Mondelēz International will focus on forming new media partnerships to acquire, develop and distribute content properties that will build its Power Brands and generate revenue. This approach will enable the company to make larger-scale investments behind its Power Brands by creating engaging and commercially viable content, thereby leading to incremental revenue streams.