Retailers’ seafood departments are collaborating with other fresh and dry grocery departments to add convenience, and get the “meal” idea across with sauces, sides and even desserts at the seafood service case. They’re using other inter-department tactics, too, to lure shoppers to the fresh seafood counter. Building displays of seafood accompaniments early in the traffic pattern and positioning interesting, frozen seafood items in the grocery aisle are intended to pique shoppers’ interest in cooking fresh seafood.
Above: Bristol Farms lines the front of its service seafood cases with sauces made and packaged in its central kitchen, and delivered to stores each morning.
Photo courtesy of Bristol Farms.