Target has introduced more than 1,000 new wellness-related products at price points as low as $1.99, including vitamins, supplements, apparel, and wellness tech.
Target also has launched a portal on its website that features “ideas, products, meal inspiration and deals” to help customers to become healthier. The Health & Wellbeing page includes everything from workout gear to smart technology like Apple watches, smart scales, and other devices.
Target also highlighted its Dietary Lifestyles webpage that offers meal planning ideas, recipes, and sections that focus on specialty diets like gluten-free and keto-friendly dishes.
“Wellness has been redefined to encompass a more holistic way of living — and it’s also different for every person,” said Rick Gomez, executive vice president and chief food, essentials and beauty officer, Target, in a statement.
The Minneapolis-based chain said hundreds of its new wellness SKUs are exclusive to Target. That includes products from brands like Ghia, Being Frenshe, Blogilates, Sechey, and Target’s in-house food and beverage brand Good & Gather and its in-house clothing line All In Motion.
The mass merchandiser also took the opportunity to highlight one of its biggest sellers as of late – the Stanley tumblers, which have gone viral on social media sites like TikTok.
Other new health-related products come from brands such as Bloom, Hum, Liquid IV, Bala Bangles, and Quest, according to the company.
