CHICAGO -- The National Association of Chain Drug Stores' 38th-Annual pharmacy conference, being held this week here, will explore the major changes affecting today's marketplace. Themed "The New Realities of...
As sell-through becomes a larger part of the video industry, supermarket retailers are facing the decision of whether to devote more shelf or floor space to the segment.Last year supermarket sell-through volume soared...
Repriced, previously viewed videos can provide supermarkets with future revenues.In addition, it is a quick, easy way for retailers to weed out slow-moving titles."We find that customers are more apt to buy a used...
New products and promotional strategies, especially instant redeemable coupons, are helping to illuminate supermarket lightbulb departments."IRCs provide instant gratification. Consumers get excited when they can get...
CULVER CITY, Calif. -- It felt like Christmas inside the Russian Tea Room in New York early this month, when Columbia TriStar Home Video here co-hosted a "holiday" luncheon to promote children's titles it is...
Supermarket retailers are quickly adjusting their stomach remedy schematics as Tagamet HB, the second product in the fast emerging H2 antagonist segment, goes from prescription to over-the-counter early this fall.With...
High paper costs have forced suppliers to modify some of their business practices. To help retailers with the upcoming back-to-school season, some are offering more reduced-count filler paper, while others are...
The food storage category won't easily be contained. The changing needs of today's consumers are driving the category's expansion.Consumers' financial concerns have played an integral role in the category, said Bill...
CHICAGO -- A pilot "Baby Club" category destination program at Abco Foods, Phoenix, increased weekly sales of baby products 40%.At the end of the study, conducted from August 1994 through January 1995 by the American...
KANSAS CITY, Mo. -- Ambassador Cards here has named and packaged its marketing philosophy under the MAP acronym.MAP stands for Marketing Action Plan. It consists of various marketing components involving research...