PLEASANTON, Calif. — Safeway here believes it has found the key to personalized marketing through “Just for U,” the digital program it will offer chainwide by June that it sees as a primary driver of sales growth over the next few years. “We think we’ve created a lasting change in consumer behavior with Just for U,” Steve Burd, chairman and chief executive officer, said in March during the company’s investor conference. “Shoppers are on a ...

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